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Chord of Confidence: Making Real Estate Agents Look Like Rock Stars |
By Deborah Kearns |
Real estate moves fast, and how quickly you respond to prospective clients can make or break your chances of getting their business. Mortgage lenders, on the other hand, have a captive audience and don't always feel the same urgency. At Quicken Loans, though, that's not the case. Emails and phone calls are answered quickly, typically within minutes. And it's not just borrowers who are viewed as clients; real estate agents also play an integral part in the online lender's mortgage process. On one hand, it's no secret that the mortgage industry has been slow to adopt technology into its rigid systems and underwriting processes. On the other hand, Quicken Loans has ...
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